For that, we have ‘The Challenger Sales Model.’ In this transforming world of continuously evolving customer buying behavior, your techniques and approach for sales must transform as well. They win not by understanding their customers’ world as well as the customers know it themselves, but by actually knowing their customers’ world better than their customers know it themselves, teaching them what they don’t know but should.” ~ Quote from Challenger Sales Book. ![]() "Challengers aren’t so much world-class investigators as they are world-class teachers.
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